According to Google, people consider moving on from a website after only one second. That is hardly more than a blink of an eye! As an online business, you have very little time to catch the attention and deliver your message to the user. What about the ads, though? The attention span of audiences is […]
The Dos and Don’ts of Grabbing Attention with Your Ads Read More »
Ever wonder why your Facebook Ads campaigns stop performing after a certain period? The ad sets perform well at the start – but after some time, the key metrics start to fall while the frequency metric increases. It happens because of a phenomenon called Ad Fatigue. It is when audiences see your ads too many
11 Ways to Beat Facebook Ads Fatigue (Fast) – The Ultimate Guide Read More »
During the first two years of the pandemic, Facebook’s CPM rose by 33%. It signals the rising costs of digital advertising for all types of businesses – especially B2B. To stay competitive, you need to rethink your ad creatives. They need to perform well to make up for the rising costs. The way B2B buyers
4 Ways to Improve Ad Creative For More Effective B2B Campaigns Read More »
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