Meta Ads

Meta changed how Facebook ads are delivered in late 2024. The update, called Andromeda, shifted the primary targeting mechanism from audience settings to ad creative. This post explains what changed, why it matters, and what it means for how you produce and structure your ads. What Is the Meta Andromeda Update? Meta Andromeda is the […]

TL;DR Meta’s Andromeda update shifted ads from audience targeting → creative matching The algorithm now selects which ad each person sees, not just who sees your ads Success depends on creative diversity, volume, and testing frameworks The biggest bottleneck is no longer media buying… it’s creative production at scale What Is Meta’s Andromeda Update? Meta’s