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11 Ways to Beat Facebook Ads Fatigue (Fast) – The Ultimate Guide

Ever wonder why your Facebook Ads campaigns stop performing after a certain period? The ad sets perform well at the start – but after some time, the key metrics start to fall while the frequency metric increases. It happens because of a phenomenon called Ad Fatigue. It is when audiences see your ads too many …

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4 Ways to Improve Ad Creative For More Effective B2B Campaigns

During the first two years of the pandemic, Facebook’s CPM rose by 33%. It signals the rising costs of digital advertising for all types of businesses – especially B2B. To stay competitive, you need to rethink your ad creatives. They need to perform well to make up for the rising costs.  The way B2B buyers …

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